New Episode! Cupcakes and Cashflow: Episode 6
- #LincsLivesNatters
- 1 day ago
- 1 min read
The Art of Property Staging with Annabel Johnson
In the latest episode of Cupcakes and Cashflow, Shelley sits down with Annabel Ennis Johnson, the founder of Annabel & Co. Property Staging. Having spent years as a military spouse living across the UK and overseas, including five years in America, Annabel eventually found her "home" in the walkable, quirky city of Lincoln. She has now turned her lifelong eye for detail and a background in graphic design and interior design into a thriving business.
Annabel shares the reality of moving from a career in marketing agencies to the creative world of property staging. We dive into the psychology of unoccupied staging, exploring how "people don't buy houses, they buy homes". Annabel explains how she uses furniture and accessories to create a sense of "theatre," helping buyers visualise themselves in a space, a technique that recently helped a property sell in just seven days after being on the market for seven months.
We also discuss her deep commitment to sustainability, with 20% of her staging items being pre-loved or vintage to lower the carbon footprint. Annabel also highlights her social impact work, including her role on the board of a local community land trust that develops "pocket parks" and housing for vulnerable families in Lincoln. Whether you are a property developer or looking for interior inspiration, this episode offers a masterclass in "transformational" business.
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