New Episode! Cupcakes and Cashflow: Episode 4
- #LincsLivesNatters
- Dec 19, 2025
- 1 min read
The Slow Business Revolution with Emmaline McAndrew
In the latest episode of Cupcakes and Cashflow, Shelley sits down with Emmaline McAndrew, the Chartered Marketer and founder of The Slow Business Woman. After years spent working with high-profile household names where "big budgets" usually meant "pretty insane deadlines," Emmaline reached a point where the traditional corporate hustle simply stopped working.
Emmaline shares a staggering story from her past that served as a "foreshadowing of a bigger health crisis", sitting at her desk with three trapped nerves, only to be given a "sling made out of a tea towel" by her employer so she could keep working. This experience became the catalyst for her to reject the status quo and build a business that prioritises well-being over "hustle culture."
Now, Emmaline is showing other women that "success doesn't have to mean sacrifice." We discuss her Slow Business Method, a framework designed for anyone who has ever felt like they are trying to fit into a box that wasn't built for them. Whether you are managing a health condition or are simply tired of the 24/7 grind, this episode offers a new way to work.
Our Sponsor
A huge thank you one again to this week’s sponsor "The Slow Business Woman"
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